Organic, Local Foods in Iowa City

TRT: 1:45

LEAD:

ANCHOR ON CAM

MORE THAN HALF OF AMERICANS SAY THEY’VE BOUGHT ORGANIC, OR LOCALLY GROWN FOODS, AT LEAST ONCE IN THE PAST YEAR. MILLENNIALS, OR THOSE AGED EIGHTEEN TO THIRTY-FOUR, HAVE HELPED THE ORGANIC MARKET GROW NEARLY NINE PERCENT IN FIVE YEARS. DAILY IOWAN TV REPORTER, AY-ZHUH WIT IS IN IOWA CITY CHECKING OUT THEIR LOCAL ORGANIC GROCERY STORES.

TAKE/PKG

IN TWO-THOUSAND AND SIXTEEN, MORE AMERICANS ARE CHOOSING TO SHOP FOR ORGANIC, LOCALLY GROWN PRODUCTS. THIS FOOD IS PRIMARILY FREE FROM CHEMICAL PESTICIDES AND SYNTHETIC INGREDIENTS, MAKING ORGANIC FOOD A LOT HEALTHIER FOR YOU.

SOT: GENIE MAYBANKS, NEWPI MARKETING COORDINATOR

THERE’S A CERTAIN RIPENESS, FRESHNESS FACTOR TO ORGANIC FOODS THAT ARE PICKED THE SAME DAY AS YOU CONSUME THEM. THEY TASTE BETTER, AND THEY TEND TO HAVE HIGHER VITAMIN AND MINERAL QUALITIES TO THEM.

TAKE/PKG

BECAUSE ORGANIC FOOD TAKES MORE TIME AND EFFORT TO PRODUCE, IT IS TRADITIONALLY MORE EXPENSIVE THAN CONVENTIONAL FOOD.

AND UNLIKE, MANY FAST FOOD RESTAURANTS THAT HAVE SURPRISINGLY BEGAN ACCEPTING FOOD STAMPS, MOST ORGANIC GROCERY STORES STILL DON’T. ALONG WITH THE LACK OF ORGANIC GROCERY STORES IN LOWER INCOME NEIGHBORHOODS, THIS CAN LIMIT WHO IS ABLE TO EAT HEALTHY.

AS THE AVAILABILITY OF ORGANIC FOOD INCREASES, WE WILL LIKELY SEE A DECREASE IN ITS PRICES.

SOT

AS MORE ORGANIC IS AVAILABLE, AND THERE’S MORE DEMAND FOR IT, THE EFFICIENCIES ARE GOING TO START HELPING TO LEVEL THAT PLAYING FIELD.

TAKE/PKG

IN IOWA CITY, THERE ARE CURRENTLY FOUR ORGANIC GROCERY STORES; ONE OFFERS RESTAURANT QUALITY FOOD AND CATERING AT REASONABLE PRICES.

REPORTER ON CAM: AJA WITT, @ajarenata_witt

THE UNIVERSITY OF IOWA WILL BE HOSTING ITS SIXTEENTH ANNUAL ORGANIC CONFERENCE, NOVEMBER THIRTEENTH THROUGH THE FOURTEENTH. THIS IS A JOINT VENTURE WITH IOWA STATES AND A CHANCE FOR PRODUCERS AND EXPERTS, FROM AROUND THE COUNTRY, TO SHARE THEIR TIPS ON ORGANIC PRODUCING AND METHODS OF ORGANIC OPERATIONS. THIS IS AJA WITT, DAILY IOWAN TV.

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